Some argue that the inaugural members were born as early as 1991 and as late as 2001 [sources: Hawkins, Schmidt], while others contend that anyone born after 1995 is part of Gen Z [source: Walliker].What is not in dispute, however, is what sets this generation apart from any that came before, and that's the unique era in which they are being raised. Virtual reality. As digital natives, Gen Z are natural information-seekers. It could be worse. Gen Z is also said to be the most multicultural generation yet, making diversity, inclusion and the power of creativity more important to them than even millennials. Nicknamed “the Internet Generation,” “Generation V” (for virtual), “The New Silent Generation” and even “the Google Generation,” Generation Z has been described both very negatively and also quite positively. Millennials, also known as Generation Y, describes the group that came before -- those roughly born between 1981 and 1996. Although many choose to focus on the Millennial Lifestyle through a professional lens, there’s far more to this demographic than the time they spend at the office or in front of a glowing screen. Mobile technologies, young African character scrolling social media newsfeed on their smartphone, generation z lifestyle - Buy this stock vector and explore similar vectors at Adobe Stock They know how to locate the information that they’re looking for – so if they can’t find it, that’s a big turn off. Generation Z is born and raised with the social web, they are digital centric and technology is their identity. Find Better Ideas, Faster ® with a custom gen z lifestyle trend report, our PRO Dashboard and 80+ categories of premium trend reports. You think you have made it when you hang out in posh places in town and the upcoming capitalist metros off the city. Gen Z Lifestyle. As thought leaders in all things Gen Y we know EXACTLY what they want from the workplace and we can help your business retain that key talent. Source: Image by Akson from Unsplash Characteristics Of Generation Z Social media. 7 Unique Characteristics of Generation Z. Also known as Gen Z, they are seen as the social media generation. But do these classifications really define who we are? Generation Z: It is the generation born after 1995 and they have never known a world without computers and cell phones. It’s no surprise organisations are struggling to retain millennials as most are unaware of what generation y want for life. Discussions of the clash between generations are seldom out of the news at the moment. Originally published at AW360 by Nadya Okamoto. When the topic of discussion is important to them, they want to see transparency, authenticity and truthfulness which are all much easier to ascertain face-to-face. Aged between eight and 23 years old, generation Z or the post-millennial generation will take the lead in a few decades. Generation Z multitask across 5 screens on average, and spend a staggering 10.6 hours a day consuming digital content. In fact, by 2020, it is estimated that one-third of the US population will be Gen Z. Generation Z consumers aged 16 and over are most likely to spend their money on clothes, beauty products, car expenses, groceries, experiences, and eating out. Source: Nielsen Generational Lifestyle Survey, Q1 2015 Generation Z Millennials Generation X Boomers Silent Generation Meal Time Distractions I eat most of my dinner meals at home while doing something else Meal times are NOT technology free. Members of Generation Z, though, are changing the status quo. Generation Z… Between apps like TikTok, celebrities, and social media, Gen Z has a ton of influences when it comes to fashion trends. 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