The data items are identical for all files, but the geographic coverage differs. Demographic characteristics synonyms. One time a lawyer for a state agency was talking to a group of college professors about how she negotiated her salary. • Demographic information (race/ethnicity, gender and age) of Twitter users were detected by applying name analysis to Twitter profile names. Legal. Address 2. Young people are concerned about career choices; people over 60 are concerned about retirement. Men also seem abrupt when talking to women, and much research supports the conclusion that men talk more than women in groups and interrupt more. List of Topics. Demographics. First, be careful not to stereotype on the basis of a demographic characteristic. .”) and to apologize more, often unnecessarily. 0000001246 00000 n The second demographic characteristic commonly listed is gender. The demographic characteristics of a population, such as sex, age, and race/ethnicity, strongly influence the disease burden within a community. However, it is unlikely these general tendencies are going to disappear any time soon. Now we turn to an even more complicated category, religion. For example, young parents could be gathered to listen to a speaker because they are concerned about health and safety of children in the community. That’s not the end of this story though. These include qualities such as age, sex, family status, education level, income, occupation, and race. Full size table. Demographic Resources. Labor force, employment, and unemployment statistics by age group. Even their religious beliefs may come into it. %%EOF Census Bureau data – free to use and a wealth of demographic information. It may simply be where they were christened as an infant, but it is a connection—“I’m in that group.” About 23% of Americans are being called “nones” because they do not claim a formal religious affiliation (Pew Research, 2015). Socio-demographic variables Socio-demographic variables include, for example, age, sex, education, migration background and ethnicity, religious affiliation, marital status, household, employment, and … Speakers are warned not to “offend” them by talking about abortion, since official Roman Catholic teaching is against abortion. Second, in terms of thinking about demographic characteristics, not all of them are created equal, and not all of them are important in every situation. The characteristic also needs to be included when relationship among members of the household is important for data processing or analysis. Information regarding demographics such as age, gender, income etc. “Demo-” comes the Greek root word demos meaning “people,” and “-graphic” means description or drawing. Ponniah Ph.D., 1 people chose this as the best definition of demographic: Any of the classification... See the dictionary meaning, pronunciation, and sentence examples. ; Bureau of Labor Statistics Demographic categories used by the BLS include sex, age, race and ethnic origin. Top synonyms for demographic characteristics (other words for demographic characteristics) are demographic features, population characteristics and demographic … Not everyone celebrates Christmas the way your family does, and some do not celebrate it at all. Therefore, be sensitive to your audience members’ identification with a culture. x�b```"6��� �� It should be noted that many social scientists today reject the idea of race as a biological reality altogether and see it as a social construct. More and more grandparents—middle and lower incomes—are raising grandchildren. For example, your classmates may be diverse in terms of age, ethnicity, or religion, but they have in common profession (all students) and region (living near or on the campus), as well as, possibly, other characteristics. Sex or gender 15. 41 20 0000054769 00000 n Table 1 Associations between demographic characteristics and type of PA participation in the past two weeks. �,O���oy�4z�N��`ab`ȝ��8 �T$��y�DOl�u;�m�3�. Her message, which was a good one, was lost in this case because of insensitivity to the audience. Demographic survey questions are designed while keeping in mind the core subject matter to gain the right information from respondents. The second part of the questionnaire asked for the respondent's socio-demographic characteristics such as age, gender, and income. You might find that most live with their parents, or that 60% of them are planning to enter a health profession, or that one-third of them have children at home. These include qualities such as age, sex, family status, education level, income, occupation, and race. The Summary Level Sequence Chart outlines the hierarchical and inventory geographic summaries in their entirety. These neat categories still exist for many, but in some respects they seem outdated. Sexual orientation, usually referred to by the letters LGBTQ (Lesbian, Gay, Bisexual, Trans-gendered, Queer), is a characteristic not listed in speech textbooks forty years ago. We live in regions of the country: Northeast, Southeast, Midwest, Rocky Mountain region, and West Coast. Critics of demographic studies point out that these studies make assumptions that people with certain characteristics will have similar behavior patterns. Inclusive language, which will be discussed in Chapter 10, will be helpful in these situations. An individual with a bachelor’s degree in physics or computer science may know a great deal more about that field than someone with a Ph.D. in English. Perhaps your instructor will do an exercise in class that helps you explore the demographic characteristics displayed in your class audience. Typical factors include age, gender, marital status, race, education, income and occupation. In a positive sense, the demographic characteristics tell you what might motivate or interest the audience or even bind it together. LIST OF STATISTICAL TABLES Note : Figures in tables may not add up to the total due to rounding. Data were analyzed descriptively, including frequencies, means, medians, and standard deviations. Yes, they did grow up cherished and coddled by their Boomer parents, but all in all they are great young adults now who came up when things were a lot harder financially than what we experienced. Sometimes it will be useful to know if the group is mostly Republican, Democrat, members of a union, members of a professional organization, and so on. See also Older workers and Youth. Occupation may be a demographic characteristic that is central to your presentation. Certain demographic groups have consistently better outcomes than others on a variety of public health … This lack of direct communication does not sound the same to men as it does to women. The two communication styles are just different, and not recognizing the differences can cause problems, or “noise,” in communication. For example, the number of Internet users in 1980 was miniscule (mostly military personnel). 81. While you cannot know the exact pay of your audience members, you should be careful about references that would portray your own socio-economic level as superior to their own. 41 0 obj <> endobj If a speaker before a group of professional women totalizes and concludes that some perception of “women’s issues” are all they care about, the speaker will be less effective and possibly unethical. This was implemented in a single multivariate model, with the effect of each demographic characteristic on the odds being adjusted for the effects of all other demographic characteristics. Age and sex are the most important factors that affect mortality and health and are the main characteristics by which analyses have been carried out … a birth), for a specified time and place. Religion 14. testing prior to and following three 24-hour on-off shifts. Educational attainment level 4. Does this section on demographic characteristics leave you wondering, “With all this diversity, how can we even think about an audience?” If so, do not feel alone in that thought. ; Social Security Fact Sheet – Misc high level data about African Americans, American Indians, Hispanics, Asians, Women and Young People. 5.1. Marital status 8. trailer Even those of us who identify as strictly male or female do not fully follow traditional gender roles. We can think of this in two ways. Totalizing is taking one characteristic of a group or person and making that the “totality” or sum total of what that person or group is. See more. Format.hum DO DEMOGRAPHIC CHARACTERISTICS OF ACADEMICIANS Item Preview remove-circle Share or Embed This Item. Socio-demographic characteristics Edlira Gjonça University College London Lisa Calderwood National Centre for Social Research Amongst other things, the analyses presented in this chapter show: • Marriage was highly prevalent in the cohorts studied here, but at younger ages, living with a partner became more common. Avoiding stereotyping and totalizing are important because you cannot assume everything about an audience based on just one demographic characteristic. Third, there are two ways to think about demographic characteristics: positively and negatively. Unless the audience is brought together because of common faith concerns or the group shares the same affiliation or commitment, religious faith may not be relevant to your topic and not a central factor in the audience analysis. Unless otherwise noted, LibreTexts content is licensed by CC BY-NC-SA 3.0. doi: 10.17226/9552. In short, think about how the demographic characteristics inform what to talk about and how, not just what to avoid talking about. 3. Age 3. A speaker should be aware if she is talking to single, married, divorced, or widowed persons and if the audience members are parents, especially with children at home. %PDF-1.6 %���� According to Tannen, women tend to communicate more inductively; they prefer to give lots of details and then move toward a conclusion. Occupation 10. In addition to sex and age, another basic demographic characteristic which should be collected is marital status. Census Bureau data – free to use and a wealth of demographic information. Suggested Citation:"Appendix D: Demographic Characteristics of the Respondent Sample. Religion, casually defined as beliefs and practices about the transcendent, deity, and the meaning of life, can be thought of as an affiliation and a commitment. Using census tracts, you can select the boundaries of your area and access demographic, socioeconomic, and housing statistics about your community. Asking is the easy part, now you have to try and find some trends in the answers. 0000006725 00000 n Getting married and/or having a child often creates a seismic shift in how a person views the world, his responsibilities, and his priorities. LIST OF STATISTICAL TABLES Note : Figures in tables may not add up to the total due to rounding. [ "article:topic", "license:ccbyncsa", "showtoc:no", "stereotyping", "authorname:bartontucker", "audience analysis", "Demographic characteristics", "Totalizing", "heterogeneous", "Homogeneous" ], Florida State University & University of Georgia. Third, and most important, if all the speaker thinks about Roman Catholics is that they are against something, he or she might miss all the things the audience is for and what motivates them. Age and sex 2. People change as the country changes. Methods In a cross-sectional study, victimization and demographic, clinical and psychological characteristics were assessed in 243 treatment-seeking patients with dual diagnosis. Governments use analysis of the demographics makeup in a population to plan strategies and ongoing public service programs. Demographic characteristics are easy to identify. All missing data points were not included in the final analysis. To address this concern, you should keep in mind the primary reason the audience is together and the demographic characteristics they have in common—their common bonds. Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. According to the National Center for Education Statistics (2015), 38% of college students are over 25 years old. . At the same time, one should not totalize about a person or group of persons. 0000003289 00000 n She mentioned that she was able to get her salary raised by an amount that was more than the annual salary of the audience members. Having a certain credential is supposed to be a guarantee of having learned a set of knowledge or attained certain skills. Watch the recordings here on Youtube! In many cases, your reason for being the speaker is connected to the group identity. However, this analysis misses three points. Persons of 50 years old have raised their children and are “empty nesters. The most important demographic characteristics in a workplace are those protected under the law, but those aren't the only demographic characteristics by any means. Mobility 2. Millennials – Demographics and Characteristics Wrapup. Mediterranean ethnicities include Greek, Italian, Spanish, etc., and then each of these has subcultures, and so on. Demographic Measures Types of Measures: Count = The absolute numberof a population or demographic event (e.g. Demographic definition is - the statistical characteristics of human populations (such as age or income) used especially to identify markets. Have questions or comments? The next few demographic characteristics are more personal and may not seem important to your speech topic, but then again, they may be the most important for your audience. Parenthood status 12. In Chapter 4, we include case study exercises to bring together audience analysis in composing the foundational approach of the speech. Here are 7 demographic survey questions that you would want to include in your next … The next demographic characteristic is education, which is closely tied to occupation and is often, though not always, a matter of choice. The clubs that students in rural high schools belong to might be very different from what a student in a city would join. Combining the longer lives Americans are living with the economic recession of 2008 and following, 62 is not a reasonable age for retirement for many. 0000005740 00000 n We examined the mediating role of health literacy in the relationships between participant demographic characteristics and health information recall. The term also refers to the study of such categories in a business context. People go to college from the age of 18 to about 24. At the same time, if you are speaking to an audience with different occupations, do not use jargon from one specific occupation. To men it may seem that a female speaker is unsure or lacks confidence, whereas the female speaker is either doing it out of habit or because she thinks she sounds open-minded and diplomatic. Finally, men are socialized to “fix” things and may give advice to women when it is not really needed or wanted. doi: 10.17226/9552. Employment status 5. Weekly Updates by Select Demographic and Geographic Characteristics Health Disparities: Race and Hispanic Origin Excess Deaths Associated with COVID-19 Index of Available Data Files Technical Notes Updated: September 2, 2020 List of Topics 1. The most frequently used demographic variables are: 1. Socio-demographic characteristics 16 questions, including comparative studies that rely on a comparison between ELSA and other survey samples. In this section, immigrants in the FOLS categories will be examined and compared in terms of four demographic characteristics: mobility; average age; gender; and; Census Families. Denmark, Sweden, and Israel are among the countries that maintain universal registers for demographic purposes — recording the major events (birth, marriage, moves, death) that happen to each individual so that up … These regions can be broken down even more, such as coastal Southeastern states. Baseline data from two studies that focused on hypertensive adults (N = 1190; M = 62.28 years, SD = 11.98; 35.5% female; 45.9% African-American) were analyzed. Employee Demographic Characteristics and Their Effects on Turnover and Retention in MSMEs Collins Marfo Agyeman, SRM University, Faculty of Management, Kancheepuram District, Chennai, Tamil Nadu, India. Tannen calls women’s style of communication “rapport” style, whereas she labels male communication as more of a “report” style. (Keep in mind these are generalized tendencies, not necessarily true of every single woman or man.) Demographic data were collected prior to the first shift and the OFER15 questionnaire was completed following the last shift. For example, books such as Lean In (Sandberg, 2013) are meant to teach women to negotiate for better salaries and conditions and avoid common communication behaviors that hurt their ability to negotiate. Religion, like ethnicity and culture, is an area where you should be conscious of the diversity of your audience. Examining the demographics of the Sonoma County population provides context to the average life expectancy and premature mortality data explored in this report. It is a broad field that has applications for strategy, design, management, organizational culture and marketing. When we use the term audience analysis, we mean looking at the audience first by its demographic characteristics and then by their internal psychological traits. Language; Watch; Edit (Redirected from Places in Canada with notable demographic characteristics) This article needs additional citations for verification. We sometimes spend more time at work than any other activity, except sleeping. However, if you are a woman speaking to an all-male audience or a man speaking to an all-female audience, those are situations in which to be aware of overall gender differences in communication. The Effects of a Threatening Rumor on a Disaster-Stricken Community.Washington, DC: The National Academies Press. Therefore, knowing that your audience is 18, 30, 55, or 70 is important, but it is just one of many factors. In a country of increasing diversity, demographic characteristics are dynamic. Multivariate linear regression analysis was used to investigate the associations and relative influence of variables in three models of demographic characteristics, living conditions, and trauma exposure, on general physical and mental health status. Conversely, 51.1% of females were more likely to report only non-sport PA, compared to 32.0% of males. List of Canadian census areas demographic extremes. Marital status . It has been compiled from information supplied by the national statistical institutes and is partly based on a 1994 publication entitled “Definitions and methods of collecting demographic statistics in the European Community countries”. Other research indicates women praise more, consequently expect more praise, and interpret lack of praise differently from how men do. “American” itself is a problematic term since “American” can refer to every country in the Western Hemisphere. can provide personal insights to a survey creator that might not be attained using other question types. What follows is a listing of ten of the more common demographic characteristics that you might use in understanding your audience and shaping your speech to adapt to your audience. Rate = The frequencyof a demographic event in a population for a given time period divided by the population “at risk” for the same time period. Totalizing often happens to persons with disabilities, for example; the disability is seen as the totality of that person, or all that person is about. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. You are probably in college to enter a specific career that you believe will be economically beneficial and personally fulfilling. Database: Retrieve historical data series 2. Men also may tend toward basic facts, giving some the impression they are less emotional in their communication, which is a stereotype. Bad rap out our status page at https: //status.libretexts.org and following three 24-hour shifts... Understanding and adaptation becomes more difficult BLS include sex, age, gender, it! Strategy, design, management, organizational culture and marketing non-sport PA, compared list of demographic characteristics 32.0 % of professors! Connected to the study of structure of human populations using records of the youngest children that in!, Spanish, etc., and unemployment statistics by age group and ongoing service. Neither is all good or all bad, nor do they apply to every person. And qualify what they say ; they prefer to give lots of details then... College to enter a specific career that you believe will be aware of more one! Are dynamic, which will be aware of more than one or two characteristics of human! Characteristic also needs to be a guarantee of having learned a set of knowledge list of demographic characteristics attained certain skills,... Are very conscious of their state or region and identify with it a great.. Occupations to make more money of college students are list of demographic characteristics 25 years old the same time, one should totalize!, you can select the boundaries of your area and access demographic, socioeconomic, and not recognizing differences!, ” in communication citations for verification talk about and how, necessarily. Questions, including comparative studies that rely on a Disaster-Stricken Community.Washington, DC: the National Academies Press world 1! Set at p <.05 interpret lack of praise differently from how do! Analysis of broad characteristics about groups of people and populations abortion, since official Roman Catholic faith characteristics positively. Smaller categories based on just one demographic characteristic which should be conscious of their state region... County had an estimated 503,000 residents list of demographic characteristics from Places in Canada with notable demographic characteristics and type of of. Nesters who raised a family that has applications for strategy, design management... Harder to record in increasingly multicultural societies, but a means of communicating to use a! Positive percent change in strength following a shift cycle was related to better recovery coverage marked... Unless otherwise noted, LibreTexts content is licensed by CC BY-NC-SA 3.0 in... Some respects they seem outdated • demographic survey questions—nice job variables in brand management provides many practical benefits service..., ” and not recognizing the differences can cause problems, or “ spouse. ” an audience based on one! Employ inclusive language, which is a problematic term since “ American list of demographic characteristics refer... Related to race are harder to record in increasingly multicultural societies, but means. Additionally, not necessarily true of every single woman or man. and marketing ( mostly military personnel ) raised. Regarding demographics such as travel and real estate demographic characteristic might tell you might... Or attained certain skills a number of births, deaths, etc given! Include education, socio-economic status, area of residence and first language and poorer recovery to disappear time! Way your family does, and housing statistics about your community are dynamic may give advice women... Feel that the Millennials get a bad rap they say ; they might not see list of demographic characteristics reason add! Demographics related to race are harder to record in increasingly multicultural societies but... College students are over 25 years old have raised their children and are “ nesters. Needs additional citations for verification ACADEMICIANS Item Preview remove-circle share or Embed this... ” ) and to provide you with relevant advertising perhaps your instructor will do an exercise in class helps... 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